Canal Plus

360° Strategy

Project

Since 1984, Canal+, a channel of French origin, has been broadcasting quality programs, promoting cinema and sports in many countries. Canal + is ranked number 1 in France in the global ranking of media brand values according to a study conducted by Brand Finance in 2018 and is also the leader in pay TV in France.

The maturity of the French market invites the brand to develop on the international market and Canal+ calls on our support to innovate, seek new customers, position the brand and develop new communication tools and interaction with its customers.

Result

Graphic design

We produce about fifty executions and creations per month to support the communication of the Canal+ group: posters, POS, 4*3, advertising banners, teasers, 3D animations...

Brand management on social networks

The difficulty of a brand that has a very precise graphic positioning and must adapt to local markets is to respect the graphic charter and the discourse of the company while customizing it.

Development of contests

The development of contests on Facebook allows us to reinforce the link between the brand and the users, to create a positive interaction and to create a database with strong interaction.

Mobile application

For major events such as the World Cup 2018 we realize communication tools on mobile and tablet via applications that can then further strengthen the proximity with the customer.