Pisse Dru

Beaujolais Pisse-Dru, an evocative name!

Project

For over 50 years, the brand has been present during the Beaujolais Nouveau season. Every year, on the third Thursday of November at midnight, during the traditional highlight of the appellation, Japanese, American, and European people taste the new Pisse-Dru nectar.

Objective: Animate the Pisse-Dru brand and develop consumer interaction. Create a Facebook game to celebrate the arrival of Beaujolais Nouveau. This game should promote sharing and exchange.

Secondly, manage social media activity to keep the brand alive throughout the year.

In conclusion: Make "Pisse-Dru" the Beaujolais Nouveau reference and increase sales.

Result

Facebook Game

The Facebook game allows users to play an Escape Game around the terroir to accompany the arrival of Beaujolais Nouveau. Objective: Capitalize and increase the number of contacts interested in this event.